Labelling alcoholic drinks: A comparison of different methods of specifying alcohol content

  • Research program:
  • Project status: Completed
  • Start date: May 1989
  • Expected end date: April 1990
  • Completion date: March 2000
  • Funded by: WA Health Department
  • Lead organisation:

A series of experiments was performed in which subjects recruited from a busy shopping centre were required to estimate the alcohol content of drinks labelled by various means. The potential advantage of using a label specifying the number of 'standard drinks' (1=10gm of ethyl alcohol) was examined. Containers of beer, wine and spirits were used. Normative data on container sizes, labelling and % alcohol by volume was also collected from a chain of off-licenses.

Name & Contact Details Role Research Program Location
  • Project staff: Debra Blaze-Temple,
  • Project staff: Frances Honig,
  • Project staff: Christine Walker,

Stockwell, T., R., Blaze-Temple, D. and Walker, C. (1990). An experimental test of the proposal to label containers of alcoholic drink with alcohol content in standard drinks. National Centre for Research into the Prevention of Drug Abuse, Division of Health Sciences, Curtin University of Technology, Perth, Western Australia. [T14]