An investigation of the nature, extent and effects of point-of-sale promotions for alcohol beverages

  • Research program: Alcohol policy and strategies
  • Project status: Completed
  • Start date: August 2008
  • Expected end date: July 2011
  • Completion date: July 2011
  • Funded by: ARC
  • Lead organisation:

This project will systematically investigate the nature of point-of-sale promotions for alcohol beverages in both on-premise (eg, pubs) and off-premise (eg, liquor stores) venues; the effect of such promotions on drinking intentions and behaviours of people aged 18-25; and utilize the results to develop a proposal for revisions to regulation of alcohol promotions to reduce alcohol-related harm. Utilising a range of methodological approaches including observational, qualitative and experimental studies, it is the first systematic investigation – not only in Australia but anywhere in the world – of the nature and extent of non-advertising alcohol promotions, and their effect on young people’s drinking intentions and behaviours.

Name & Contact Details Role Research Program Location
  • Principal Investigator: Sandra Jones, Australian Catholic University
  • Principal Investigator: Fiona Lander, Office for Children and Youth
  • Principal Investigator: Natalie LaTouche,
  • Project staff: Clare Stevens, Curtin University

Jones, S., Barrie, L., Robinson, L., Allsop, S. and Chikritzhs, T., N. (2012). Point-of-sale alcohol promotions in the Perth and Sydney metropolitan areas. Drug and Alcohol Review, 31, (6), pp. 803-808. DOI: 10.1111/j.1465-3362.2012.00440.x [RJ861] View web page