The overall aim of this project is to improve the rates of HPV vaccination amongst young Aboriginal people. This will be achieved through the following specific aims
Aim 1: co-create health promotion messages with young Aboriginal people and their families
Aim 2: develop and deliver a social media campaign focused on these messages through micro-Influencers
Aim 3: evaluate the effectiveness of the campaign through an interrupted time-series design.
We hypothesise that the co-creation of health promotion messages with young Aboriginal people and their families and utilising the skills of local micro-Influencers to engage and influence their followers, will improve HPV vaccination rates amongst this population.