Why do our mates pressure us to drink?

"We tend to hang out with people who like to do the same kind of stuff that we do, so there's a kind of innate tendency within groups to reinforce similar behaviours and shun behaviours that are different."

NDRI Director Simon Lenton discusses peer pressure when people look to reduce their alcohol consumption, during Dry July for example, on Triple J's Hack program and with ABC News.

Listen to the interview or read the article here.

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Posted on: 30 Jun 2021

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