NDRI Seminar: Peculiar differences in Australian and New Zealand beer markets

Presented by Professor Kypros Kypri, University of Newcastle

Monday 5 November 2018, 11am-noon
Technology Park, Building 603, Level 2 Seminar Room (Room 213), Sarich Way, Bentley, WA (map)

Australia and New Zealand’s Anglo-Celtic colonists brought with them heavy beer-drinking customs, and each country later developed similar temperance movements and alcohol policies. Yet their beer markets differed throughout the 20th century, for example, Australian men typically drank lager with 5% alcohol by volume (ABV), while New Zealand men drank ale with 4% ABV. I will describe a study of the public health implications of recent developments in product availability, marketing, and consumption patterns. We utilised official statistics and undertook a qualitative analysis of ‘market intelligence’ reports in the period 2000-2016. I will present trend data on the ethanol content of products and how ethanol content might feature within industry market strategies. I discuss the apparent substitution of low- for mid-strength beer in Australia and the failure of low-alcohol beer to establish significant market share in New Zealand.

Kyp is a behavioural scientist interested in the evaluation of policies and interventions to reduce alcohol-related morbidity and mortality. He was trained in psychology and public health at UNSW, the University of California San Diego, and the University of Otago. He has established a research group at the University of Newcastle which is the hub of national and international collaborative studies. Kyp has been engaged throughout his career in national, state and local alcohol policy in many areas, including pub trading hours, the minimum drinking age, and alcohol industry sponsorship of sport.

Posted on: 17 Oct 2018

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